central illinois brand and product photographer for Founders + Creatives

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Summer Branding Photography | Poolside Portfolio Session

June 18, 2025

Hi, I'm marissa.
Hi there! Welcome to the Daisy + Coe blog, a journal about my photography, travels, home, and business. Stay a while and say hello!
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Myranda posing by the pool during our poolside Summer Branding Photography session.

Timeless Summer Branding Photography for Nostalgic, Feel-Good Brands | There’s something about summer that brings out our inner child—the scent of sunscreen, the butterflies building for a day in the sun, and the feeling of a paperback novel warming in your hands as you lay by the pool. I drew inspiration for this portfolio shoot from all the little things I love about the season—fresh fruit, nostalgic pool floats, the cutest swimwear, slow afternoons with a good book, and sipping something sweet on a sunny day.

This shoot wasn’t just a chance to get creative (although that is one of my favorite parts!). I intentionally designed this portfolio shoot to showcase how different types of brands—from beverage companies to boutique swimwear lines—can elevate their summer marketing with styled, seasonal content. Whether you’re launching a new flavor, a summer capsule, or simply want to show your product in a fresh, warm-weather setting, a styled pool shoot can help you stand out in the scroll.

+ A Nostalgic Summer, Reimagined for Brands

The goal was to create something that felt classic and a little nostalgic—like a vintage summer daydream brought to life. Think retro pool floats, gingham details, bright fruit, and sunshine you can almost feel through the screen.

This kind of session is perfect for brands looking to:

  • Launch a summer collection or seasonal campaign
  • Refresh their social media visuals with on-brand content
  • Tell their story in a way that feels fun, fresh, and totally intentional
Myranda posing by the pool during our poolside Summer Branding Photography session.

+ Who This Shoot Was Made For

While building out the concept, I had so many dream clients in mind—this session was created with:

  • Beverage brands like Olipop
  • Boutique swimwear or lifestyle clothing brands
  • Authors and publishers promoting beach reads
  • Recipe creators or food bloggers
  • Gift shops and curated lifestyle brands

…in other words, anyone who wants their brand to feel like a summer you never want to end.

Olipop by the pool during our poolside Summer Branding Photography session.
Myranda posing by the pool during our poolside Summer Branding Photography session.
Just for the Summer by Abby Jimenez by the pool during our poolside Summer Branding Photography session.
An Aperol Spritz by the pool during our poolside Summer Branding Photography session.

+ Location & Details

We shot everything poolside at a private home using a mix of styled sets and natural light. I sourced vintage-inspired props, soft linens, bright citrus, and styled each scene to feel both editorial and attainable. The end result? A collection of images that can be used in social posts, website headers, Pinterest pins, or even print.

This shoot is a great example of how seasonal storytelling and product-forward visuals can work together to create something truly memorable.

Myranda posing by the pool during our poolside Summer Branding Photography session.

Want to Bring Your Brand into Summer?

If you’re looking for scroll-stopping visuals that feel like you, I’d love to chat. Whether you’re a product-based business, creative entrepreneur, or small brand looking for custom content—let’s create something beautiful together.

Reach out here to book your own seasonal brand shoot or follow along on Instagram to see more from behind the scenes.

Daisy + Coe | Seasonal & Lifestyle Branding and Product Photography
Based in Illinois | Serving Central IL, Chicagoland & beyond

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I'm Marissa and I'm so happy you're here. This blog a journal about our lives, travels, business, and home. Stay a while and say hello!

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